Their value is in their athletic ability, and they want to play where that ability yields the most financial security. And while most are desperate to win a chip, most also don’t care where they win that chip. The fan relationship with sport is dependent upon a belief that the players on the field want to win a championship as much as they do. Soft terminology allows us to distance ourselves from the reality of this ruthless business. We use the language we do for one reason: it’s easier on us. To front offices and coaches, draft picks are players that can make the roster better. So, they trade another commodity: the draft pick. NFL trades don’t involve cash because it would just be billionaire owners lining each other’s pockets and that would appear unseemly. Baseball trades often involve cash considerations, and those considerations are rarely disclosed. They just don’t do it transparently, for money, because of the salary cap. One might argue that the European model is not a good comparison since teams don’t technically sell players to other teams. And folks wonder why the owners pay Roger Goodell what they do. What is the salary cap next year? $224.8 million. The reported revenue for the Chicago Bears was $520 million in 2021. Before you get your kid that Justin Fields jersey for Christmas. Before a beer leaves the hand of a vendor. That’s more than $7 billion dollars, which divided by 32, means television contracts ALONE bring each team about $220 million annually. The three networks also kick in about a billion each year, with YouTube now ponying up another $2 billion for Sunday Ticket. Amazon pays $1 billion a year for Thursday Night Football. Can you imagine this language being employed in any other profession on the earth? “Sorry, Bill, you’re a good employee but now you cost too much and we have set an arbitrary limit on how much we can spend on our workforce.”Īnd what of the salary cap, generally? ESPN pays $1.1 billion annually for Monday Night Football. When we hear language like, “Team X cut Player Y to Save Z” do we actually acknowledge that phrase as meaning “The Moon Monkeys fired Jim Tawilliger to save a buck”? A “cap casualty” is an economically driven pink slip, an acknowledgement to the player that the contract initially signed was (in the long run) bullshit and a reminder that his child most likely needs to make a whole new set of friends in a whole new city. (We never see George McCaskey putting ink to paper.) “Buying” denotes the harsher reality. It gives the player agency, as he is the one always photographed doing the signing. There is a softness to the word “signing”. ![]() (For the Marxists in the audience, this would be his “labor value”.) But we use language like “signed him” because it’s a fine way to pretend the player possesses an autonomy he does not, in fact, possess. They own his ability to play football for the length of their agreed-upon contract. ![]() Why? The Bears just bought Tremaine Edmunds. It’s real.īut we don’t use that kind of language here. Players are property, athletic commodities possessed by supremely rich ownership groups, and the language used to reflect their movement in the sport reflects that. When a team gives a player to another team, that player is said to be out “on loan”. When a European soccer club acquires a player, they “buy” him and the club they buy him from “sells” him. So today I want to consider something that has long interested me when it comes to the NFL, and really the whole of American sport: language. But none of it is particularly interesting, either. (“Our pro personnel guys see him as a starter.”) None of it is offensive. The byline brigade will get their off-the-record scout sources to take a break from filing a 13-page report on some Vanderbilt slot corner to provide some punch-up quotations. The kids doing this can utilize video and throw around buzzy terminology like “sudden route runner”. Everybody writes their “free agents to target” piece, and then their “free agents acquired” piece, and then their “free agents still available” piece, and then their “free agency round-up” piece. Look around the internet and you’ll understand what I mean. Writing a unique NFL column at this time of the year is often a difficult proposition.
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